Edward Berthelot
Photo: Getty Images
Foc Kan
Christian Vierig
Photo: Getty Images
Arnold Jerocki
Photo: Getty Images
Photo: Getty Images
Photo: Getty Images
Stephane Cardinale – Corbis
Just when I thought H&M couldn’t get any better, the Swedish fashion brand released a $40 version of the fall runway trend that I can’t seem to get out of my head. Mostly thanks to Chemena Kamali’s debut collection for Chloé (which successfully managed to do what so many designers have tried and failed to do in revitalizing and refreshing the boho trend), flouncy, ruffled, chiffon dresses have dominated the fashion scene as of late. Not only was the runway show a viral success, but Kamali’s dresses continued to make headlines at the Met Gala when Sienna Miller, Zoe Saldaña, Greta Gerwig, and Emma Mackey all showed up in catwalk styles from the F/W 24 collection. Finally, there was Daisy Edgar-Jones’s Twisters press tour, which featured several bohemian Kamali originals, all of which the public ate right up. Clearly, the controversial aesthetic is back, and if you don’t have thousands of dollars to invest in it, H&M is ready and willing to help.
On the runway:
This week, H&M released a handful of Woodstock-ready dresses, with one particularly buy-worthy style costing just $40 despite how pricey it looks. The dress, called the Flounced Chiffon Dress, comes in two colors (caramel and blue) and is completely sheer with long sleeves, a mid-calf hemline, and ties at the neck that you can either leave open or tie in a bow. The brand also released one more slightly dressier option in terracotta if that color is more your style. The best part? All three are on sale right now for a limited time.
Scroll down to shop the dresses before they go back to full price, or worse, sell out forever.
Shop H&M’s $40 alt:
H&M
Flounced Chiffon Dress
$50$40
There are so many fun styling options when it comes to a dress like this. You can be bold and embrace your inner hippie by wearing it sheer and with boots à la the Chloé runway or style it with jeans and clogs for a more approachable, everyday look.
H&M
Long Chiffon Dress
$60$48
This terra-cotta maxi with ruffles across the front and long sleeves just went on sale, meaning that it won’t stay in stock for much longer.
H&M
Flounced Chiffon Dress
$50$40
One reviewer said: “Okay, I’m SUPER SURPRISED by this dress. I am a plus size, 46 DD woman and I purchased a medium. It fits PERFECT! I have to add that I have smaller arms, so for those of you who may have larger arms, it may run a bit tight. I am short and it does touch my ankles. This is still a GREAT DRESS to wear over EVERYTHING. GET THIS DRESS!”
Shop more boho dresses:
& Other Stories
Sheer Mini Dress
$179
This sheer black mini is beyond chic. I love the idea of styling it with a boho bag and just black undergarments.
MANGO
Knitted Dress Openwork Details
$80
Pair this lace slip with clogs or thigh-high boots.
Chloe
Silk Musseline Top With Ruffles
$3250
Excuse my drooling.
H&M
Flounced A-Line Dress
$75
This dress is just so flouncy and fun.
ZARA
Embroidered Strappy Dress Zw Collection
$169
The beaded details make this dress look so expensive and delicate.
LoveShackFancy
Rialto Dress
$765
This is a great dress to invest in if you have a ton of weddings coming up.
Vivetta
Georgette Short Dress With Ruffles
$634$413
Say yes to this dress, especially now that it’s on sale.
H&M
Long Chiffon Dress
$80
This shade of blue is truly stunning.
ZARA
Ruffled Lace Midi Dress Zw Collection
$109
I always found knee-length pieces to be tricky, but this one feels so easy and cool.
& Other Stories
Sheer Oversized Midi Dress
$219
I think these are the best dresses to wear with boots.
free-est
Beach Bliss Maxi Dress
$118
I’m in love with this color no matter the season.
ZARA
Jacquard Midi Dress ZW Collection
$169
It would be wrong to resist buying this dress.
free-est
Dixie Maxi
$118
A backyard barbecue is calling this dress’s name.
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