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H&M Just Released a $40 Version of Fall’s Most Dominant Runway Trend

Just when I thought H&M couldn't get any better, the Swedish fashion brand released a $40 version of the fall runway trend that I can't seem...

I Just Found So Many Chic Winter Staples in Anthropologie’s Sneaky Flash Sale

I’m going to let you in on a secret here. Anthropologie has just launched a sneaky autumn/winter flash sale, and it’s nothing short of amazing. Offering discounts across cold-weather classics...

4 Cosy and Cool Outfits Fashion People Will Want to Wear This Bonfire Night

Remember, remember the fifth of November! Bonfire Night is swiftly approaching, and if like me, you've been stumped on what to wear, you're in luck....

I Wear This Item Every Single Day—Here’s How I Keep It From Going Stale

If you live in Britain, you likely own around 407 jumpers. Okay, I'm exaggerating, but with a cooler climate and depleting hours of daylight, they're...

I’m Not One for Copying Outfits, But These 9 Instagram Looks Are Perfect

I'm not sure if it's the fact I haven't treated myself to anything new in a while or that we're currently navigating that awkward...

And Now, Every Perfect Item on Our Fashion Editors’ Autumn Wish Lists

Do we, the Who What Wear editors, share one mind? Before compiling this, the autumn wish list of all autumn wish lists (it never hurts to...

The Autumn Trends Our Editors Are Already Excited About Wearing

Over the next few months, you're going to hear us talk about many autumn trends, most of which we'll be embracing with open arms. However,...

These 12 Trending Items Are Already Autumn’s Cult Buys

As fashion editors, we’re rather well acquainted with the trend cycle. We’ve witnessed hundreds of beautiful garments and many exquisitely crafted accessories rise in popularity, before ebbing out of style. There...

Winter Is Coming—Here Are 7 Stylish Cold-Weather Outfits to Wear This November

There are a lot of things to love about living in the UK, but the unpredictable weather isn't one of them. Just when we...

7 Trend-Free Outfit Ideas We’re Stealing From Celebrities in 2024

Often, when a celebrity causes chaos with an outfit that everyone wants to copy, it's because it's what we'd call "trend-free". That is to say, an outfit...

Every Chic Person I Know Is Wearing These 7 Elegant Trends

I was really trying to take a break from saying the q-word, but my break didn't last long, because there's a quiet luxury trend that I think...

I’m a Fashion Editor—These Are My Rules When It Comes to Wearing Colour

Dopamine dressing isn't going anywhere, because goodness knows we all need a pick-me-up right now. And where better to start than with your own...