Edward Berthelot
Photo: Getty Images
Foc Kan
Christian Vierig
Photo: Getty Images
Arnold Jerocki
Photo: Getty Images
Photo: Getty Images
Photo: Getty Images
Stephane Cardinale – Corbis
It’s been a whirlwind of a year, hasn’t it? In the 12 months that gave us boxy tailoring, maxi hems, a Y2K renaissance and the Adidas Samba outbreak, there’s been a lot to discuss on the fashion front. But as the year draws to a close, there’s no better time to look ahead to the trends that lie in wait for 2024—and believe me, you might want to get comfortable, because there’s a lot to unpack. If the runways are to be believed, 2024 might be the return of micro shorts, fringing and lots and lots of utility, but in the interests of decoding which trends we’re likely to actually want in our wardrobes, we have to turn to alternative sources, and who better to ask than the tastemakers who already live one season ahead: buyers, influencers and fellow fashion editors.
So if the thought of head-to-toe metallics and eccentric feathers leaves you cold, never fear. I asked six women with exceptional taste for their 2024 key buys (and added a couple of my own), and their answers will not disappoint. In fact, you can consider this a cheat’s guide to the chicest trends about to take over the next 12 months. 2024 is already shaping up to be a good one.
LIBBY PAGE, MARKET DIRECTOR AT NET-A-PORTER
THE TREND: ELEVATED ESSENTIALS
“Our biggest predicted mood at NET-A-PORTER for the next season—’The Extraordinary Everyday’—does exactly what the title says; making everyday clothes extraordinary. This trend is almost a lifestyle rather than something that we see being limited to just a season. Within this trend, the essential items in our daily wardrobes are elevated to new heights of exceptional design and style. For example, the resurgence of flat shoes in 2023 (which I truly believe will extend itself to 2024) is a testament to [how casual fashion has become] over the past year. Our consumers have sought out special pieces that are both chic and comfortable, and that is exactly what [this] trend is about.”
SHOP LUXE BASICS:
The Row
Eel Crinkled Glossed-Leather Loafers
£1210
Fforme
+ Net Sustain Bensi Wool Coat
£3480
Veronica De Piante
Poppy Wool and Cashmere-Blend Sweater
£843
THE TREND: NEW NEW ROMANTICS
“Another trend we’re backing at NET-A-PORTER is ‘The New New Romantics’, which places fashion, femininity and strength at the forefront. Organza, lace, intricate ruffles and 3D florals all came together to create a new, undone way of dressing that wasn’t overtly girly; instead, designers injected a modern refinement into these ethereal pieces. A pastel palette was integral to the mood, ranging from sugary-sweet lilacs to translucent pinks. Searches for pastel dresses have increased by +125% since fashion month, so we are backing this with the knowledge that it is something our customers will be looking for. What we love most about this trend is that it puts feel-good pieces first—and that is, after all, what fashion is all about.”
SHOP MODERN ROMANCE:
Kika Vargas
+ Net Sustain Enya Off-The-Shoulder Ruffled Dupioni Midi Dress
£616
Victoria Beckham
Draped Appliquéd Metallic Tulle Midi Skirt
£790
Mara Hoffman
+ Net Sustain Vivi Cropped Ruffled Gathered Organic Cotton-Poplin Top
£404
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HEATHER GRAMSTON, SENIOR HEAD OF WOMEN’S AND MEN’S BUYING AT BROWNS FASHION
THE TREND: QUIET LUXURY CONT.
“At Browns, we’re continuing to invest in the quiet-luxury trend, as we notice our customer on the lookout for expertly crafted pieces that can be worn season after season across all categories. Think rich, neutral colour palettes that play on textures and silhouettes. The Row’s Dhani coat is a great example of this; a classic, elevated piece with an interesting point of difference. We also noticed pops of colour against an overall neutral look, which we saw on and off the runway this past season. For example, bursts of red and pink featured in the collections of Tove, Rick Owens and more.”
SHOP QUIET LUXURY:
The Row
Brown Dhani Wool Coat
Wardrobe.NYC
Grey Wide-Leg Wool Trousers
Amina Muaddi
Black Ami Leather Shoulder Bag
THE TREND: BRINGING SEXY BACK
“Another trend for 2024 is the evolution of ‘sexy dressing’, as the edit at Browns transitions to subtle, sheer layers from the likes of Nensi Dojaka and Christopher Esber, compared to the bold, over-the-top partywear that previously dominated event dressing. We especially love this as it can be styled in so many ways, from chic and elegant to very playful.”
SHOP BARELY-THERE DRESSES:
Nensi Dojaka
Pink Semi-Sheer Cotton Dress
ROTATE
Black Lace Mini Dress
Christopher Esber
Green Verdant Falls Silk Dress
CHIARA PERERA, CONTENT CREATOR
THE TREND: SUPERSIZE ME
“Finally, practical, magical, supersized bags are back on the agenda thanks to a love of The Row’s Margaux (my personal favourite, and I cannot wait to tote that beauty around.) I love minimalist logos and simple designs, which make these styles feel timeless and classic.”
SHOP XXL BAGS:
The Row
Margaux 17 Buckled Leather Tote
£5460
Demellier
The New York
£480
Khaite
Lotus Medium Suede Tote Bag
£2630
THE TREND: RED & BURGUNDY
“I have always loved red as a colour—I think it looks good on everyone, and my love of the colour is transitioning into an appreciation of burgundy; a shade that is just as easily added into your wardrobe as a pop of colour in the form of socks or a knit if you are feeling bold.”
SHOP RED AND BURGUNDY:
& Other Stories
Knitted Cardigan in Red
£85
Massimo Dutti
Nappa Leather Trousers
£299
COS
Ribbed Cashmere Socks in Bright Red
£35
THE TREND: ALL THAT GLITTERS ISN’T GOLD
“I love the boldness of silver jewellery, and after years of gold getting all the love, I think silver deserves more attention in 2024. It gives any outfit that extra edge—particularly statement pieces—and I am a big fan of the Elsa Peretti Split Bone Cuff.”
SHOP SILVER JEWELLERY:
Tiffany & Co. x Elsa Peretti
Split Cuff
£1650
Georg Jensen
Mercy Earrings
£145
Otiumberg.
Signature Arena Chain Necklace
£450
TAFFY MSIPA, CONTENT CREATOR
THE TREND: RESPECT YOUR ELDERS
“I adore ‘grandpa’ styling and many of the look’s key pieces feel on trend for 2024. Button cardigans (thick or thin) are perfect for layering, and when worn with a plain white T-shirt, complete an outfit. Oversized tailored trousers can be dressed up or down depending on the occasion and are great all year round; suede clogs like the Birkenstock Boston are timeless and versatile (black is my current favourite as they pair so well with the pieces in my capsule wardrobe); and waistcoats will continue to be a strong trend for 2024. They are undeniably chic and make a good extra layer when needed.”
SHOP GRANDAD STYLE:
Khaite
Emili Cashmere Cardigan
£2270
Reformation
Mason Pant
£178
Mango
Check Wool-Blend Suit Waistcoat
£50
Birkenstock
Boston Buckled Suede Clogs
£130
REMY FARRELL, FASHION EDITOR AT WHO WHAT WEAR UK
THE TREND: BARRELS, BALLOONS AND PLENTY OF VOLUME
“When asked recently if skinny jeans were due a comeback, I was hesitant to say no (after all, fashion is subjective and there isn’t anything easier to tuck into knee-high boots than an ultra-slim leg), but if there is one denim trend that everyone is talking about right now, it’s undoubtedly voluminous jeans—barrel, balloon and horseshoe shapes. Narrow at the waist, widest at the knee and tapered at the ankle, the curved silhouette might seem strange, but trust me; once on, this contemporary shape makes perfect sense.”
SHOP BARREL AND HORSESHOE JEANS:
Free People
We The Free Lucky You Mid-Rise Barrel Jeans
£88
Citizens of Humanity
Horseshoe Organic-Denim Wide-Leg Jeans
£340
Toteme
+ Net Sustain Barrel High-Rise Straight-Leg Organic Jeans
£220
THE TREND: THE RETRO POWER PUMP
“Picture any ’80s film lead playing the character of the corporate power player and you’ll see shoulder pads, big hair and a pair of heeled pumps in black, white, navy, and maybe even red. They’d usually be in an almond toe shape and always with a wearable mid-heel, these pared-back heels are the surprising microtrend I’ve seen bubbling up to the surface over the past few months, especially when worn with tailoring and a pair of 15-denier tights. There’s a lot to love about such a functional, versatile shoe, and the runways are inclined to agree—see Saint Laurent and Givenchy’s S/S 24 shows for tips on how to make a ‘vintage’ shoe feel current.”
SHOP PUMPS:
& Other Stories
Pointed Leather Pumps
£110
Lk Bennett
June White Leather Blunt Toe Courts
£279£139
The Row
Olivia 70 Round-Toe Leather Pumps
£1060
POPPY NASH, MANAGING EDITOR AT WHO WHAT WEAR
THE TREND: THE LWD (LONG WHITE DRESS)
“Sorry, LBDs, but 2024 is the year that sheer gets an elegant makeover in the form of the long white dress. After seeing a resurgence of sheer fabrics during 2023’s era of nostalgia and ’90s dressing, in 2024, designers like Prada and Jil Sander are leaning into the fabric’s romantic quality, crafting the transparent, floaty material into beautiful, ethereal pieces. Sheer midi skirts and white, almost translucent floor-length dresses have been particularly prominent, as well as understated blouses in pastel hues. The key to the trend is styling. Either go all-out romantic heroine and wear a gossamer piece with barely-there footwear and understated accessories, or layer key items with well-cut tailoring and denim.”
Free People
Free-Est In Your Dreams Maxi in Egret
£118
Reformation
Cambridge Dress in White
£520
The Row
Toman Scoop-Neck Jersey Dress
£730
THE TREND: PEACHY KEEN
“Peach Fuzz has recently been declared the colour of 2024 by Pantone, but designers were featuring the pastel hue long before the announcement was made a few weeks ago. On the S/S 24 runways, we saw plenty of iterations of the soft, delicate colour; often paired with floaty, airy fabrics like sheer taffeta, silk and satin, and we can expect to see the colour permeate through to high-street and designer collections alike throughout the year. I love a subtle, feel-good pop of colour, especially as we head into the spring season, and I’ll be after peach pieces that will seamlessly blend into my wardrobe, like knitwear, blouses and accessories and that will go with dark-wash denim, white and chocolate brown tones.”
SHOP PEACH:
Roberta Einer
Semi-Sheer Slim-Fit Cotton Midi Skirt
Mango
Knitted Polo Neck Sweater in Pastel Pink
£36
Max Mara
Golf Trousers
£405
Next Up: Trust Monikh: 13 Chic Pieces I’m Adding to My 2024 Wardrobe
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